The purchase process is both straightforward and complicated. Big Red Rooster asks what processes are going on in the consumer’s mind and considers how the store environment and experience helps or hinders those processes. By approaching retail design as more than just creative expression and taking the position of an experienced business partner, who knows what to do, we help the retailer do what they do better.

As a business-focused retail design firm, Big Red Rooster works with retailers and consumer goods manufacturers to provide consumer insight, retail strategy, space planning and design, interior design, visual merchandising, in-store graphics and signage, POP displays, promotional messaging systems, lighting design, colors, materials, and fixtures, and vendor coordination. At Big Red Rooster, we bring practical, real world experience to the knowledge of how customers shop and interact within a retail space and with different types of merchandise.

Based in Columbus, Ohio, Big Red Rooster is a group of talented professionals—investigators, researchers, problem solvers, designers, merchandisers, strategists, and analysts—proven in their fields of expertise.